Do you know what the first step of SEO is? It is the analysis of key words. Do you know how to carry it out? There are two possible ways, i.e. you can carry it by yourself or buy this service from a company.
If you select the first way, you will have to assess important factors, i.e. the expedience of key words, popularity and competition. It may involve assistance, i.e. Google Keyword Planner or any other tool. It shows their scope and effectiveness, i.e. the attraction of people to the website. Further, you need new ideas. If you select the second way, everything will be done for you. You will only have to pay for it.
Why is the expedience important? Because it will bring benefit:
- More people will visit the website.
- The demand for website will increase, i.e. people will buy more.
- Profit will grow, i.e. people will buy your product quickly.
How and why are competitors important?
Not only the key words of competitors are important, but also their other activities. It means that they have to be researched. After it, you will soon become better than your competitors. You will know how often they update and change content. You will know the type of their content (whether it is a text or an image). You will see whether they use H tags. You will also know whether they use social networks and their benefits, how they are evaluated by search engines. In addition, other factors also have to be research, i.e. did you find meta descriptions? Did competitors chose HTML code properly, and similar. It will give you knowledge about competitors. You will know their pros and cons.
Why is it necessary? To make the website highly appreciated and popular. The website will be brought to the top of the search. More people will visit the website. And, of course, they will bring profit.